![]() ![]() ![]() ![]() You can get out of your head, focusing on the message.First, it lets copy dictate design, not the other way around.I tell my Copywriting for Creatives students to step away from the Showit, Squarespace, or WordPress text boxes, and draft copy for your website in a separate document. Now that’s cleared up, let’s move you over to a Google Doc. Again, my students know I like to deep-dive into this inside our paid program, but you can click here for a quick read on how to explain your own “it” factor. I’m going to suggest you back away from the Oscar podium and let your client have it (Okay, fine, I’ll still let you have a little gold statue, I just want your client to get the spotlight.).īefore you draft it, you need to understand your potential client’s journey, her pain points and your value proposition. What website copywriting is: Knowing your business inside and out, having a handle on your brand voice, and also how your ideal client talks about their problem and their needs and filling a website with that copy.What website copywriting is not: Knowing your business inside and out and having a handle on your brand voice, and filling a website with that copy.Most creative entrepreneur websites miss this-but I’m guessing you know your client wants to be seen, heard, and acknowledged! Or, you can make the Supporting Actress Shift, and market your business letting your customer, their words, problems, ideas, and dreams be the star of the show, and assume the supporting actress position. You could have the spotlight on you, your ideas, your goals, your dreams, your words, your offer. I call this the Supporting Actress Shift. but the words in between are how you tie it all together.īefore you even begin writing copy for your business, we need a quick come-to-Jesus: You’re not the star of the show when it comes to your website copy. Your stunning imagery, call-to-action buttons, and gorgeous design matter, for sure. The Subtle (But Important) Shift You Need Before You Write Copy That Sells Let’s do it! And don’t forget your freebie template! A quick run-down for the big pages of your website.Why you shouldn’t write directly in your website design tool.The #1 mindset shift you need to get started writing website copy.Today, I want to share our basic process-a bare-bones example of the (*slightly more involved*) one I teach to my students and implement with our Ashlyn Writes clients, and get ya a free copy of the template. Instead, I’m a big fan of getting OFF the website design platform and using a GoogleDoc, Pages, Evernote, or any other word processing tool to zone in on drafting solid website copy. So, how do I stay on track to do this as a copywriter for creatives?īy not typing directly into my clients’ Showit, Squarespace, or WordPress website text boxes, that’s how! A must-have marketing strategy for any creative is writing good copy for your website. “A must-have marketing strategy for any creative is writing good copy for your website.” Marie Forleoīefore we dig in, y’all, your website is not your junk drawer for copy: aim to have specific, profitable goals for your website, and coincidentally, each page of your website (we’ll get there). (Oh, and if you’re still scratching your head wondering “what is website copy,” that’s ok! Click here to read a post to get you started.) Whether you’re totally lost on how to get started and just need a basic website copy template or are just on the prowl for some tweaks you can make in your business to connect to those brides, couples, or clients-today, I’m going to teach you how to write your website copy in Google Docs with a basic website copy template. Ever just wished you had a website copy template to help you get started on writing for your creative business?
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